Yumicha

Brand identity and packaging system for an authentic Japanese matcha brand.

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Introduction

A Japanese matcha brand needed an identity that feels calm, authentic and ready for the shelf.

The challenge

Matcha is a crowded category. Yumichā wanted to stand for authentic Japanese tea as part of a wellness and lifestyle experience, with one system that works on pouches, tins, bottles, stationery and social media.

What we delivered

A wavy seal holds the “yumi chā” wordmark, a whisk-and-leaf icon and the 抹茶 characters. The palette moves from deep forest green to matcha green and soft cream, and Poppins gives the type a rounded, Japandi feel. The guideline covers primary and secondary logos, minimum sizes, colour, stationery, packaging and social templates.

Gallery

More from theYumicha project.

Final thoughts

One well-built seal does a lot of work. It gives Yumichā instant recognition on a busy shelf and a calm, consistent presence online.

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Project

The client

Yumicha is a beverage brand inspired by nature, blending purity with a modern aesthetic in every product. With green as its core color—symbolizing freshness and wellness—Yumicha aims to deliver a calming, balanced experience that aligns with a natural, mindful lifestyle.

The brand’s visual language is minimal yet refined, featuring soft, organic logo forms and a consistent identity across packaging, stationery, and digital media. Yumicha is more than just a drink—it represents a gentle, nature-driven way of living, full of simplicity and inspiration.

Services

Logo & Branding

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